a. Communicate your strategy
b. Align processes with goals
c. Motivate your team
d. All of the above...
A corporate culture begins with establishing information mechanisms to reach all levels of the company, that is:
Communication

Brief
Purpose
Reach
Benchmark
Concept

Storytelling
Audience
Story
Means
Copy

Design
Graphics
Animation
Production
Edition

Print
channels
Schedule
Adaptation
implementation
An innovative strategy, which promises to lead the Company to achieve its goals, is just the beginning...
It is necessary that all your employees have access to clear, consistent and timely information.