A brand is an experience,
It's that vibe you feel when you relate to a product or service.
Branding is the result of a process of meaning between you and your consumers through your purpose and vision for the future.
Brief
Brand
sector
Essence
Benchmark
Design
Moodboard
Concept
Optimization
Versions
Assets
logo
Typography
Color
Architecture
Storytelling
Apps
implementation
Brand book
Every time you have contact with a consumer—at the point of sale, in a package, a print, an advertising medium—you create in their mind a powerful concept called positioning and for this, design is key.
Design is a means of turning a brand into an emotional bond.
